Annelien Smets

Annelien is a senior researcher at SMIT in the Media Economics and Policy unit. Her research centers around personalization and recommender systems, and their value in media markets. Annelien holds a PhD in Media and Communication Studies (VUB) on the topic of serendipity in recommender systems and smart cities. She holds a master’s degree in Information Management (2016) and Artificial Intelligence (2017) from KU Leuven.

Currently, Annelien is Research Professor at Vrije Universiteit Brussel, where she teaches courses on media economics, digital economics, digital business models, and digital innovation management. She is also co-chair of the Serendipity Academic Researchers Network, part of the Serendipity Society.